Articles
The latest news and trends surrounding countertops, kitchen design, special product announcements and more!
05/08/2026 • Trends
6 Smart Marketing Strategies for Designers
The most successful designers are taking a more intentional approach to how they market themselves, how they show up online, and how they communicate their value.
01/26/2026 • News, Trends
New Product Alert: Éclos
Éclos® by Cosentino introduces a next-generation mineral surface featuring a layered 3D design, enhanced heat resistance, and INLAYR™ technology that blends minerals and recycled materials into a high-performing, visually distinctive surface.
01/26/2026 • News
Top Dealers Recognized
Congratulations to this year’s award recipients in the countertop division.
01/26/2026 • News, Trends
2026 Simply Better Collection Revealed
The Simply Better Collection has been refreshed with expanded materials—including Granite, Dekton, and Éclos® by Cosentino—on-trend designs, a new logo, and curated warm, earthy neutrals across multiple price points.
10/15/2025 • News, Trends
Managing Indecisive Clients: Communication is #1 According to Survey
Our recent survey revealed that designers overwhelmingly rely on increased communication to guide clients with confidence. Here are some best practices
08/12/2025 • Trends
Wall-to-Wow: The Rise of the Full-Height Backsplash
Read about the practical and aesthetic advantages contributing to the rapidly growing trend of full-height backsplashes.
07/28/2025 • Trends
6 Benefits of Stock and Semi-Custom Cabinets vs. Fully Custom Cabinetry
Whether you’re a designer helping clients bring their vision to life or a homeowner thinking about your own renovation, stock and semi-custom cabinets offer a smart alternative to fully custom cabinetry—providing the look, functionality, and durability you want, often with less stress and at a more accessible price.
06/04/2025 • News, Trends
How Much Does It Cost to Remodel Your Kitchen?
Dreaming of a new kitchen? Whether you’re refreshing the space or going all-in on a remodel, find out what it really costs—and where your money goes.
02/12/2025 • News, Trends
First Look at THINSCAPE Expanded Collection
View the four new timeless designs inspired by natural stones like quartzite and marble.
02/06/2025 • News, Trends
Introducing the Trend Collection
This curated set of seven options by Simply Better showcases the latest trends and designer-requested colors and patterns.
The collection was revealed in January at the Lumbermen’s Product Fair and very well received! If you missed it, please watch the video to learn more.