Articles
The latest news and trends surrounding countertops, kitchen design, special product announcements and more!


02/12/2025 • News, Trends
First Look at THINSCAPE Expanded Collection
View the four new timeless designs inspired by natural stones like quartzite and marble.

02/06/2025 • News, Trends
Introducing the Trend Collection
This curated set of seven options by Simply Better showcases the latest trends and designer-requested colors and patterns.
The collection was revealed in January at the Lumbermen’s Product Fair and very well received! If you missed it, please watch the video to learn more.

12/03/2024 • Trends
The Workstation Sink: a Must-Have For Maximizing Space and Function
Workstation kitchen sinks are gaining popularity for their convenience and practicality. Discover why this versatile feature could transform your or your client’s kitchen!

09/18/2024 • News, Trends
Glencoe and Marathi Marble – the “Taj Mahal” alternatives
These designs take the natural beauty of natural Taj Mahal quartzite, combined with the performance benefits of engineered quartz, to create a luxury look that is both affordable and maintainable.

09/18/2024 • Trends
4 Simple Tips to Elevate Your Marketing
As a Dealer or Designer, marketing your business might not be at the top of your list but with a little effort, your brand will gain recognition and loyal customers will follow.

07/10/2024 • Trends
Color Spotlight: Verde Peak
Verde Peak is part of Wilsonart’s Grand Summit Collection and gaining a lot of attention from designers.

07/09/2024 • Trends
Five Key Trends Shaping the Future of the Kitchen
Explore top kitchen design trends with insights from Tricia Zach at the NKBA event. Discover personalized, health-focused, and innovative solutions shaping modern kitchens.

03/22/2024 • News, Trends
Simply Better Launches New Collection in Spring 2024
Simply Better is expanding with new, trend-responsive designs and finishes, set to launch with a grand showcase in May.

11/30/2023 • Trends
Design Trends for 2024
We asked some of our top design partners to weigh in on their predictions for what will be trending in 2024.

11/17/2023 • News, Trends
Wilsonart Unveils 6 New Quartz Colors
The new Grand Summit Collection, which features six premium Wilsonart® Quartz designs, is here!